1. Snapchat: AI Snaps 2.0 and Bitmoji Campaigns

Snapchat has upgraded its AI Snaps feature, enabling users to create high-resolution images in under a second. For Canadian entrepreneurs, this means faster, more engaging content creation. The new AI Bitmoji Campaigns also allow businesses to create personalized ads, making it easier to connect with younger audiences.

Snapchat’s AI model, specifically designed for mobile devices, now supports features like AI Snaps and AI Bitmoji Backgrounds, which are rolling out globally. These tools are perfect for businesses looking to create eye-catching visuals without the need for expensive design software.

2. TikTok: E-Commerce Expansion and AI Hashtags

TikTok has launched TikTok Shop Canada, a dedicated e-commerce platform integrated with Shopify. This update simplifies product sales and includes AI-driven product recommendations. Additionally, the new AI-Powered Hashtag Suggestions help entrepreneurs maximize their content’s reach without extensive research.

TikTok’s reinstatement in the US app stores has also brought renewed attention to the platform. While Canadian users remain unaffected, the platform’s focus on e-commerce and AI tools makes it a must-watch for entrepreneurs.

3. LinkedIn: Vertical Video Ads and Engagement Heatmaps

LinkedIn’s new Vertical Video Ads mimic TikTok’s format, offering a fresh way to share business updates. The platform has also introduced Engagement Heatmaps, providing visual insights into audience activity. These tools are perfect for Canadian entrepreneurs looking to refine their professional networking strategies.

LinkedIn is also experimenting with a “My Network” feed, which filters content to show only posts from first-degree connections. This update aims to provide a more personalized experience, making it easier for entrepreneurs to engage with their closest professional contacts.

4. Meta: AI Chatbots and Community Notes

Meta has expanded its AI chatbot features across Facebook, Instagram, and WhatsApp, enabling businesses to automate customer interactions. However, be cautious—Meta’s chatbots use conversational data for training. The global rollout of Community Notes also helps combat misinformation, ensuring your content remains credible.

Meta is also testing a simplified Advantage+ Shopping Campaigns setup, which automates ad optimization. This feature is designed to make ad management more seamless and efficient for businesses.

5. Instagram: Standalone Reels App and Task Management

Instagram is testing a standalone Reels app, which could launch later this year. This platform would focus exclusively on short-form video content, offering entrepreneurs a new way to showcase their products. The Create Task feature within DMs also simplifies collaboration and client communication.

Instagram has also rolled out several new features to enhance direct messaging, including message translation, music stickers, and scheduled messages. These updates aim to make it simpler and more engaging for users to connect with friends and family through DMs.

6. Threads: Media Tab and Custom Feeds

Threads has introduced a Media Tab, making it easier for users to view all their uploaded photos and videos in one place. For entrepreneurs, this means better organization and easier access to past content.

The platform has also rolled out Custom Feeds, allowing users to share curated content with their followers. This feature is perfect for businesses looking to highlight specific products, services, or industry news.

7. X (Formerly Twitter): Grok 3 and Automated Ads

X’s latest AI model, Grok 3, is now available to all premium users. This advanced AI tool can generate content, analyze trends, and even create automated ad campaigns. For Canadian entrepreneurs, Grok 3 offers a cost-effective way to streamline marketing efforts and stay ahead of the competition.

X has also introduced “Prefill with Grok”, a feature that automatically generates ad copy based on a provided URL. This could save entrepreneurs hours of time when creating promotional content.

8. BlueSky: Enhanced Privacy Controls

BlueSky has launched a “Followers Only” reply setting, giving users more control over who can engage with their posts. This feature is particularly useful for entrepreneurs who want to foster meaningful conversations with their audience while minimizing spam.

The platform is also testing “Starter Packs”, which allow users to share curated feeds with their followers. This could be a valuable tool for businesses looking to showcase their expertise or highlight industry trends.

9. Emerging Platforms: Flashes and Beyond

Flashes, the Instagram alternative from BlueSky, is gaining traction among creators and businesses. With its focus on visual storytelling and community building, Flashes could become a viable platform for Canadian entrepreneurs looking to diversify their social media presence.

Other emerging platforms, such as Hive and Discord, are also worth exploring. These platforms offer unique opportunities for niche marketing and community engagement.

Key Takeaways for Canadian Entrepreneurs

• Leverage AI tools to streamline content creation and customer interactions.

• Experiment with short-form video on platforms like TikTok, Instagram, and LinkedIn.

• Stay informed about privacy policies and data usage when using AI chatbots.

• Explore emerging platforms to reach new audiences and diversify your social media strategy.

By staying ahead of these trends, Canadian entrepreneurs can maximize their social media presence and drive meaningful engagement with their target audience.